With the implementation of the Startup India Scheme 2016, there has been a steady rise in the number of startups in India. And one industry that has seen a spike in its revenue in the past 2-3 years is the eyewear industry. With increasing eye problems and pollution, people have started opting for spectacles, sunglasses and other products to ensure that their eyes are in a healthy state.
Given below are few ways in which optical companies can grow more in India
- Understand your customers
For any company to be successful, it is important for them to understand their customer’s needs. In the case of India, the sales of sunglasses could be considerably higher in southern part as compared to the northern and north-eastern part. It is because the southern India is generally hotter than the northern part.
- Strike a balance between price and quality
Indians have a habit of going for economical products. So, it is necessary to ensure that the products aren’t too high priced. If a company is selling Biofinity contact lenses online, then they should ensure that the price isn’t much higher than their competitors, as it may lead to fewer sales, and maybe eventual loss.
Also, the company should make sure that they aren’t selling the products at a cheaper price by compromising with the quality. Such a case may affect the goodwill of the company.
- Make sure to provide good service
It is important to remember your customers and provide them with good after-sale service. Make sure after selling Purevision 2, or Biofinity contact lens online,or any other service, you are ready 24*7 to help your customers with their complaints and issues.
These were 3 techniques that the optical companies could apply for growth in the Indian market. A company needs a lot more than just hard work to be successful in the market. It needs to study the market, understand its competitors, and most importantly, have patience.
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